Late Dr. Millicent Danker (1950-2013) will be remembered always for her indomitable spirit, her strong professional standards, her willingness to fight for the righteous, her inspiring charisma and above all, her caring heart as a fellow human being. Her Legacy, Her Sweat & Blood - Perception Management Group of Companies will continue to uphold her uncompromising professional standards and will remain a strong, credible Stakeholder Communications Consultancy under the leadership of her mentees and aficionados.



Dr Danker was an experienced Communications Counselor and Public Affairs Strategist, having begun her career in the media, and having more than 25 years experience as a Consultant, first with Burson-Marsteller in Kuala Lumpur, and also from having developed her own agency as a start-up 18 years ago. As Principal Consultant of Perception Management International Group, a preferred boutique consultancy in Malaysia, she had counseled multinational companies and successful Malaysian public-listed companies, as well as government agencies and educational institutions in terms of corporate reputation, organizational communications, stakeholder relations, perception audits and branding/positioning.

She facilitated workshops at an international level and coaches and mentors senior directors and CEOs in the art and science of stakeholder communication. Having recently completed her doctorate in Corporate Transparency Among PLCs in Malaysia, her interest is was largely in the area of Corporate Transparency, Board Ethics and Stakeholder Engagement, working with boards and senior management. Millicent’s approach to communications and PR suggested that transparency is the anti-thesis of spin; she argued that ‘transparency’ which is a key pillar of international corporate governance, is a word pregnant with communication ethics and responsibilities.

University Qualifications:

BA Hons. (English). University of Malaya. Kuala Lumpur. 1972
MA (Communications). University of Hawaii. USA.
1987 [under a joint PETRONAS East West Centre Post-Graduate Award]
DBA. Henley Business SchoolUniversity of Reading. UK. 2010

Professional Qualifications/Memberships:

Advanced Management Programme, Henley Business School 2006
Chartered Institute of Public Relations. London. Member & Approved Trainer since 1996 - 2013
International Public Relations Association (IPRA). Member since 1996 - 2013
Institute of Public Relations Malaysia. Kuala Lumpur. Fellow.
Institute of Directors. London. Member since 2005 - 2013


Work Experience:

Journalist/Sub-Editor/Feature Writer/Magazine Editor. New Straits Times Press. 1972-1982
Head of Communications. PETRONAS. 1982-1989
Corporate Affairs Counsellor. Burson-Marsteller. 1989-1992
Advisor, Public Affairs. Tanjung plc. 1992-1996
Founder & Group CEO. Perception Management International Group. 1996-2013

Career Highlights:

Outside of Malaysia and Singapore, Dr Danker had worked in Indonesia, Vietnam, Zambia, the United Kingdom, and several EU cities. Her career highlights were in the areas of CSR policy and implementation, corporate philanthropy, community and government relations, issues and crises management and communications policy.

Her client portfolio included more than 100 companies, not-for-profit organizations, academic institutions, and government agencies in Malaysia as well as internationally, and her industry experience has been in petroleum, gaming, palm oil, banking, insurance, consumer products, services and tourism. As one of Asia’s leading public relations practitioners, she was often called upon to facilitate strategic messaging and leadership communications, communications training and workshops at Director level. She had facilitated and led at least 300 workshops and group learning sessions as well as presented at dozens of international conferences in Malaysia, the ASEAN region as well as Europe on trends in the business of public relations/communications.

She had served for two terms on the Board of the London-based International Public Relations Association (IPRA), having held the post of Malaysian chair for IPRA, and for a time was Vice President of the Public Relations Consultants Association of Malaysia. She was also a member of the UK’s Institute of Directors and an associate of Henley Business School / University of Reading. Additionally, Dr Danker was a Fellow of the Institute of Public Relations Malaysia (IPRM) and the only Malaysian PR practitioner with approved-trainer status obtained from the Chartered Institute of Public Relations, U.K. (CIPR), of which she was a member.

Her training company, Mentor Communication Resources and its experienced panel of experts and trainers, continue to coach young practitioners through customized and public programmes in various aspects of applied communications and PR.











Perception Management Sdn Bhd
No.9, 3rd Floor, Lorong Maarof, Bangsar,59000 Kuala Lumpur
Tel: +603 2280 0076
Fax: +603 2280 0086
Web: www.perceptionmanagement.com.my
Email: ros@perceptionmanagement.com.my



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