Discussions are held with Client prospects to ensure full understanding of the brief before research is undertaken and programme recommendations drawn up.
Perception Audits
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Where necessary, Consultancy recommends partial or full-blown baseline Media or Stakeholder Perception Audits to establish the climate of opinion and benchmark perceptions of Clients.
Communication Objectives
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Along with Client, Consultancy develops and prioritises communication objectives to meet Client's business objectives and needs.
Audience Identification
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Consultancy identifies and prioritises the key stakeholder groups that will receive Client communication.
Positioning & Key Messages Development
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Along with Client, Consultancy clarifies Client's positioning in the competitive marketplace and shapes core messages that need to be articulated.
Core Programme Elements
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The core communication programme is designed detailing programme elements, platforms and tools as well as guidelines for implementation and monitoring.
Timeline
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An essential tool, to provide clarity and agree on timing and execution.
Budget & Control
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Another essential tool, to ensure budgetary control.
Evaluation
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Consultancy, along with Client, commits to evaluation of programme effectiveness by measuring results against the communication objectives set out and identifying directions going forward into a new cycle.
