:: PERCEPTION MANAGEMENT ::

Millicent Danker (BA, MA, MIPR) is the Founder, CEO & Principal Consultant of leading Malaysian PR consultancy Perception Management International Group based in Kuala Lumpur with offices in London, Lusaka and Mumbai, as well as Kuala Lumpur-based niche communications training provider Mentor Communication Resources.

Having begun her career as a journalist with Malaysia’s New Straits Times Group, Millicent spent many years with Petronas, Malaysia’s national oil company and also served as Public Affairs Advisor to a leading Malaysian group of companies before she established Perception Management International 12 years ago.

As one of Malaysia’s more established public relations practitioners, she has been in active
practice for 35 years, offering her insights in the areas of corporate strategy, media and issues management, PR programme and policy development, corporate transparency and communication ethics, strategic messaging and leadership communications, communications training and PR education. She alternates between assignments in Kuala Lumpur, London and Lusaka.

She has served for two terms on the Board of the London-based International Public Relations Association (IPRA), having held the post of Malaysian chair for IPRA, and for a time served as Vice President of the Public Relations Consultants Association of Malaysia (PRCAM). She is also a member of the UK’s Institute of Directors and an associate of Henley Management College where she is registered as a doctoral candidate. Most recently, Millicent founded the Malaysia-Europe Forum, a not-for-profit organization dedicated to building relationships through dialogue between Malaysia and key business centres in Europe.

She is a Fellow of the Institute of Public Relations Malaysia (IPRM) and the only Malaysian PR practitioner with approved-trainer status obtained from the Chartered Institute of Public Relations, UK (CIPR), of which she is a member. She is called upon to facilitate workshops at a senior management level, particularly in the areas of leadership communication and messaging, spokesperson coaching, crisis communications and presentation skills.

Roger has more than 35 years of experience in the communication industry beginning in advertising and journalism, then moving on to PR. His formative years in public relations/affairs were with Burson-Marsteller, London, where he stayed almost a decade, specialising in corporate affairs for multinationals and governments. Roger was most recently a Director of the International Institute of Communication, a network of 1,000 companies in 70 countries representing the broadcasting, telecommunications and new media industry.

He is also the non-Executive Chairman of communications research group ECHO; an advisor to the Prince of Wales Business Leaders Forum; and a member of the Advisory Board of the University of Wales School of Communication. In 1997, he was elected President of the International Public Relations Association. He has also published a book - Systematic Networking. London-based Roger joined Perception Management International (formally known as Perception Strategies) as International Business Advisor in 2003.

Sandra has more than 20 years experience in communications and reputation analysis and evaluation.

Her international career spans Canada, France and the UK, including PA Management Consultants. Author and lecturer across five continents, Sandra has contributed to books on professional accountability and corporate social responsibility.

Sandra is the first international Board Member and Trustee of the Institute of Public Relations (USA), a Fellow of the Institute of Public Relations (UK), Member of the Guild of Public Relations, Member of the Market Research Society, Editorial Advisor to the Corporate Communications Journal, and Member of the Advisory Committee to Stirling University. She has also served as Board Member of Business Links Surrey, representing the SME interests in the region.

With 165 employees and analysts in offices in Europe and North America, Echo works for a quarter of the FTSE and Fortune 100 companies, and also has clients in the Public Sector and NGO community. Providing objective and thorough media content analysis and stakeholder studies, Echo Research is on the UK Register of Expert Witnesses. ISO accredited, Echo is also one of the earliest and smallest full participants of the UN Global Compact.