Sandra has more than 20 years experience in communications and reputation analysis and evaluation.
Her international career spans Canada, France and the UK, including PA Management Consultants. Author and lecturer across five continents, Sandra has contributed to books on professional accountability and corporate social responsibility.
Sandra is the first international Board Member and Trustee of the Institute of Public Relations (USA), a Fellow of the Institute of Public Relations (UK), Member of the Guild of Public Relations, Member of the Market Research Society, Editorial Advisor to the Corporate Communications Journal, and Member of the Advisory Committee to Stirling University. She has also served as Board Member of Business Links Surrey, representing the SME interests in the region.
With 165 employees and analysts in offices in Europe and North America, Echo works for a quarter of the FTSE and Fortune 100 companies, and also has clients in the Public Sector and NGO community. Providing objective and thorough media content analysis and stakeholder studies, Echo Research is on the UK Register of Expert Witnesses. ISO accredited, Echo is also one of the earliest and smallest full participants of the UN Global Compact.