A systematic approach to the strategic canvassing of opinion amongst external stakeholder communities of their perceptions of Your Company and its business
This helps to gauge awareness levels and provides input into future direction. The audit findings will be instrumental in providing qualitative information, based on which we can develop a meaningful and measurable Strategic Communications & Stakeholder Relations Programme for Your Organisation
Importantly, the Audit findings will provide a benchmark for measurement of the success of future stakeholder communication activities
By embarking on the Audit, Your Company will send out an important signal that it is interested in the quality of its stakeholder relationships and that it is soliciting feedback
The Audit will also surface critical corporate reputation, perceptual and operational issues which Your Company should address going forward.
Lastly, the Audit findings will facilitate the articulation of fresh and dynamic messages to be taken out to the marketplace as a key initiative to narrow any perception gaps that exist
