COMMUNICATION STRATEGY
What Communication?
Business revolves around communication
From the minute you step into your office, you are in communicating mode: you help a client with his problem over the telephone, you direct your secretary to manage your day in a certain way, you write persuasive letters to advance the negotiation of a deal, you draft business proposals, you dialogue with stakeholders, you give a media interview, you chair a board meeting, you speak at a business luncheon….
Sound familiar?
Most of your day’s work has to do with communicating – whether one-on-one, or within a group context, or institution to institution – and you would typically employ a variety of tools in doing so.
| There are at least four levels of communication: |
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• Interpersonal communication
• Group communication
• Organisational communication
• Mass communication |
Within a business context, all of these apply. It has become a challenge for every CEO, executive and manager to communicate, and to communicate effectively. This means understanding and appreciating the meaning of communication, the intent of communication and the effect of communication.
Who - Says What - To Whom - Through Which Medium - With What Effect?
This test of good communication continues to guide the most skilful of communicators to achieve results.
Communicating with Strategy
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