Business revolves around communication
From the minute you step into your office, you are in communicating
mode: you help a client with his problem over the telephone,
you direct your secretary to manage your day in a certain way,
you write persuasive letters to advance the negotiation of a deal,
you draft business proposals, you dialogue with stakeholders, you
give a media interview, you chair a board meeting, you speak at a
business luncheon….
Sound familiar?
Most of your day’s work has to do with communicating – whether one-on-one, or within a group context, or institution to institution – and you
would typically employ a variety of tools in doing so.
| There are at least four levels of communication: |
| |
• Interpersonal communication
• Group communication
• Organisational communication
• Mass communication |
Within a business context, all of these apply. It has become a
challenge for every CEO, executive and manager to communicate, and
to communicate effectively. This means understanding and
appreciating the meaning of communication, the intent of
communication and the effect of communication.
Who - Says What - To Whom - Through Which Medium - With
What Effect?
This test of good communication continues to guide the most skilful of
communicators to achieve results. |
