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A full-day intensive programme designed to equip company spokespersons and Board members with proven techniques to help them engage effectively with the media. The video is used as a key learning tool and ‘live’ journalists help create the learning environment. |
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A half-day programme designed to facilitate the articulation of and agreement on key corporate/brand/product messages among workshop participants (usually senior company spokespersons and custodians of corporate messages). |
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STAKEHOLDER ENGAGEMENT & NETWORKING |
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This one-day participative, peer-group workshop discusses a fresh systematic approach to meeting the expectations of various stakeholders i.e. from customers to regulators, shareholders to special interest groups and equips you with tools to build long-term trusting relationships around the world. |
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A full-day programme, this interactive workshop focuses on message strategy and delivery skills for more dramatic and persuasive presentations, enhancing an individual’s ability to communicate with confidence, control, and credibility. |
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An experiential workshop which provides spokespersons with customised role-play scenarios, to enable them to put their communication skills to the test in electronic media environment. |
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Tailored especially for top-level managers, this is a highly-recommended workshop featuring simulated crises situations and group role-plays. Participants are pushed beyond their comfort level when dealing with one another, stakeholder groups and the media in a time of crisis. The workshop also trains teams to strategically manage issues before they escalate into a crisis and to develop responses and communicate effectively. |
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THE FLOOR IS YOURS: HOW TO BE AN EFFECTIVE MASTER OF CEREMONIES |
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This programme features a series of role-plays targeted to managers and executives who are required to stand up in front of an audience and present a credible image on behalf of their organisations. Participants will learn how to prepare themselves to be a versatile Master of Ceremonies and to ensure professionalism when doing so. |
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Designed for public relations practitioners, these weekend refresher programmes help participants deepen their PR knowledge and broaden their skills as well as ensure they keep in touch with professional developments and industry trends. |
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PUBLIC RELATIONS FOR NON-PR EXECUTIVES |
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Company executives who need to understand the role of PR in management will benefit from this workshop. The practice of PR today is not for PR professionals alone as everyone has a role to play in enhancing corporate reputation through quality communication practices and programmes. |
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WRITING FOR PUBLIC RELATIONS |
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Our intensive writing workshops feature a variety of exercises and personal critique. The modules are created to introduce the participants to the variety of tools of the PR writer. This helps them to produce quality communication tools and collaterals such as news releases, brochures, speeches, scripts and newsletters. |
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This workshop will provide guidelines and best practices to help participants write more effective and persuasive speeches. They will be exposed to the elements of a good speech, the difference between the written and spoken word, and the creative process and structure of speechwriting. Exercises and feedback are critical components of this workshop. |
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We prepare employees to meet the demands for improved communication skills in the business environment, emphasising communication foundations, grammar, style and the writing process. |
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BUSINESS ETIQUETTE & PROTOCOL |
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Through this workshop, participants are exposed to the demands of doing business in a competitive world. They learn the soft skills of business etiquette, conversation, protocol, entertainment, grooming and presentation, thereby ensuring they are better equipped to negotiate on behalf of their organisations. |
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