An independent and wholly Malaysian-owned public relations and communications consultancy in our 13th year of business, headquatered in Kuala Lumpur, with an affiliated office in London. Our Founder & Principal Consultant, Millicent Danker, has 35 years of experience in consulting and in the corporate environment.

We are dedicated to helping our Clients manage their key perceptual assets: Reputation, Image, Identity, Positioning and Brands. These are intangible but valuable.

We help our Clients narrow the Perception Gap, ie the gap that exists between perceptions of key stakeholders and the company’s ideal perceptions.

  
 
Perception is “a way of seeing, understanding or interpreting”. If left to chance, a company’s stakeholder groups will develop their own selective ways of seeing, understanding or interpreting the words, actions and behaviour of that company – resulting in perceptions which may not be positive or healthy.
 

Hence, perceptions have to be continually managed. Relationships have to be built and built to last. Communication strategies need to be put in place. Information must flow.

Every Client is unique and presents a different communication opportunity. We help monitor issues of perception. We apply specific communication strategies and tools to each particular situation.

 
     

 

  
 
   
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