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We Embrace Teamwork To

Achieve Great Results.

How We Started

Founded in 1995 by Dr. Millicent Danker, Perception Management Sdn Bhd (PMSB) is a Malaysian boutique Digital Public Relations and Communications Consultancy based in Kuala Lumpur. Our team is dedicated to helping our clients manage their key perceptual assets: Reputation, Image, Identity, Positioning and Brand. These assets are intangible but undeniably valuable. We help our clients narrow the gap that exists between their company's ideal perception, and that held by their key stakeholders.


Specialising in stakeholder relations and strategic communications, we help clients achieve their business goals through winning solutions. With a proven track-record of over 20 years, we continue to support companies in many ways - through integrated communications strategies, corporate responsibility frameworks, content development, media crisis management, media relations, creative concept design and perception stakeholders audits. We help further the agenda of any client, institution or brand to manage reputational and perception issues through proactive, strategic communications and continuous engagement.


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We believe in our diversified team talent to deliver top-quality client service levels.



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We give our clients full commitment in every assignment assumed.


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We practice the value of continuous improvement to serve our clients better.



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We maintain sincerity and integrity in our professional work.


Beginning her career as a journalist with Malaysia’s New Straits Times Group, including a stint as editor of Malaysian Business magazine, Dr. Millicent Danker spent many years with PETRONAS, Malaysia’s national oil company, as Head of Communications and later as director for Corporate Services for Burson-Marsteller, and Public Affairs Advisor to the board of a leading Malaysian plc before she established her own practice in 1995.

As one of Asia’s leading public relations counsellors, she had been in active practice in the region for 35 years, offering her insights in the areas of corporate strategy, media, crisis and issues management, PR programme and policy development, corporate transparency and communication ethics, strategic messaging and leadership communications, communications training and workshop facilitation at Director level. 

She served for two terms on the Board of the London-based International Public Relations Association (IPRA), having held the post of Malaysian chair for IPRA, and for a time was Vice President of the Public Relations Consultants Association of Malaysia. She was also a member of the UK’s Institute of Directors and an associate of Henley Business School / University of Reading, where she has completed her doctorate in business administration. Her research interests were in Corporate Transparency among Malaysian PLCs.


Millicent was a Fellow of the Institute of Public Relations Malaysia (IPRM) and the only Malaysian PR practitioner with Approved-Trainer status obtained from the Chartered Institute of Public Relations, U.K. (CIPR). She acquired her B.A. Hons in English Literature from the University of Malaya, and an MA (Communications) from the U.S. under an East-West Centre grant and a PETRONAS scholarship. 

She facilitated and led at least 300 workshops and group learning session, and presented at dozens of international conferences in Malaysia, the ASEAN region and Europe.


Dr. Milicent Danker


In Our Memories

(1950 - 2013)


PR & Communication

We support your business with effective communication to suit your specific objectives.

We assist you in achieving your Public Relation and Communication goals by working with you in developing a clear and comprehensive communication roadmap that will mitigate your challenges and set you apart from your competitors. These include having overall goals, measurable objectives, clearly identified

publics, targeted strategies,

and effective tactics.

Strategic Planning
Keyboard and Mouse

We believe that when your stories are told using all types of media channels – earned, owned, paid, and shared – we are helping your Public Relation, Communication and Marketing ringgit stretch further. To make good on this promise, we help you develop effective messages with the help of integrated campaigns that reinforce your brand at all your preferred touchpoints.

Integrated Communications

We encourage all of our clients and partners to develop smart partnerships with each other and beyond our immediate eco-system. Why? Because collaborations that connect your vision, mission, assets, and initiatives with others that share similar values provides you with impactful long-term success.

Smart Partnerships

We have a team of brilliant writers who will assist you in developing quality write-ups; giving your organisation a voice that impacts. Credible content indefinitely improves brand reputation that drives marketing success. Our expertise includes blogs, speeches, video scripts, annual reports, case studies, whitepapers, presentation decks, and social media postings, among a

host of many.

Content Creation

We help you and your key leadership team build effective relationship with the media and the general public. We consistently keep in mind an important aspect of media relation and advice you to do the same - always develop long-term relationships with journalists and media publications through transparency, good governance, and clear and concise communication.

Media Relations

Our expertise include managing the responses of your organisation, speechwriting for the CEO and/or key personnel, managing media conferences, preparing media responses, assuring your internal and external stakeholders, and consulting with your Board of Directors. We assure you of a detailed contingency plan, speed to execution, and being the “ethical compass” of your organisation and brand.

 Crisis Management

Narrowing perception gaps. Our expertise in this area include conducting a baseline measurement research specific to you; designing and conducting your audit through telephone, internet-based surveys, in-person interviews, and focus groups; analysing responses; developing an integrated communication campaign post Audit; and measuring the effectiveness of the campaign.

Perception Audit and Stakeholder Advocacy

We help you identify what makes you unique and develop your strong points to
elevate your brand through key messaging workshops, spokesperson coaching,
media handling skills, marketing presentation skills, and customer service excellence programmes.

Corporate Training

We craft and implement creative, ethical, and effective corporate responsibility
frameworks and policy manuals - either company or department-focused or role-specific - that are aligned to your company’s values and strategic business goals. These include communication, crises, customer service, and branding.

Corporate Responsibility Framework and Policy Manuals



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To play, press and hold the enter key. To stop, release the enter key.


To play, press and hold the enter key. To stop, release the enter key.


To play, press and hold the enter key. To stop, release the enter key.


To play, press and hold the enter key. To stop, release the enter key.



Sunway Palazzio, Jalan Sri Hartamas 3,

50480 Kuala Lumpur



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